Going Retail

I had the exciting task to head up the design of 23andMe's launch into the retail space: in-store displays, unique packaging, web landing pages, and content creation. Although well-versed in retail, I gained many insights such as the process of creating a new distribution channel and best practices for consistency of retail displays on a large-scale. I was fortunate to collaborate closely with our head of branding and our production agency to bring to life many iterations of in-store displays for CVS, Target, Walgreens, Sam's Club, Best Buy, and Walmart.

Art Director and Designer
Branding  ~  Display Design  ~  Print Design  ~  Production  ~  Web Design