ON TREND MAGAZINE
VOLUME 2
FALL IN LOVE 2014

The Old Navy Trend Magazine is a tool developed to inspire and educate Old Navy store employees across the US and internationally about our products and the stories Old Navy has to tell as a brand. The result is that it provides stores with the knowledge to set, style, and sell Old Navy clothing and accessories for optimal customer experience and satisfaction.

A project that was intended to be distributed to stores only, this magazine quickly became an aspirational piece that found its way into Old Navy leadership presentations, recruiting collateral, and provided inspiration for teams within the brand. I had the pleasure of leading the art direction, design, and product photography on this project since the pilot issue. After growing this tool for just one year, we gained support to collaborate with team members from merchandising, product, education, and marketing to concept & develop content for the magazine for two annual publications on an ongoing basis.

Art Director & Designer
Editorial Design  ~  Print Design  ~  Production