DNA Day

A visual design system for 23andMe’s DNA Day campaign, a first ever social event that features an all day live social broadcast, a times square video, cross channel activations, custom posters, swag, and a DNA unitard worn by Guillermo on the Jimmy Kimmel show.

  Art Director
Branding  ~ UI/UX  ~  Web Design  ~  Social Design  ~  Print Design. ~  Environmental Design